Our Story

Hi, we're Irina and Victor Turcan, siblings hooked on wholesome foods, contemporary art, and some Jimi Hendrix music. If Jimi were around, he’d certainly indulge in Erbology!

My interest in plant-based diet was triggered by the pretty unbalanced, hectic lifestyle I was leading while working in the corporate world. I set out to learn more about healthy foods and in 2014 my brother joined me to develop what is today one of our biggest passions, Erbology.

We took Dr. Emmett Brown’s car, hit 88 miles per hour and travelled back to our childhood. For a moment, we plunged into the awesome summers spent in the countryside.

As we ran through the country house, we breathed in the scents of plums, quince, and goji berries that our grandma scattered to dry over the unfolded old newspapers. We hid behind the sacks full of walnuts. We played in the milk thistle fields and climbed our favourite black cherry trees.

We were having a blast while our babushka (grandma), would feed goats with amaranth and sunroot leaves, pick some berries for us or sip her favourite St John’s wort or dogwood tea.

Thinking of our heroes, without any doubt it’s Steve Jobs, Steve Vai and, of course, our babushka. All very different, yet with one thing in common: the incredible ingenuity to inspire us to live and work at the highest levels.

Erbology is the celebration of a wholesome living. We want to share with you our love for whole foods and to inspire you to embrace a healthy, happy living with foods that nourish your body, mind and soul.

We unveiled the health and anti-aging secrets of our babushka and are now bringing them to you. We continue digging into nature’s marvels and come up with quick & easy ways to integrate them into your busy everyday life. We believe that healthy foods can taste great and be fun to play with in recipes. So, keep an eye on our blog for ideas.

We’re all about sustainability and positive impact: on our lives and the world we live in. We work closely with independent farmers who are gentle to the soil and grow the very best organic plants. Our products are free from chemicals or additives. Our oils are cold pressed and juices gently pasteurised to preserve the nutrients. Our dried foods are raw vegan and taste incredibly good. 

If you’d like to try some sea buckthorn salad recipes, pop into Mojo in Soho, London. For brave hearts, Whole Foods Market has got our sea buckthorn juices on offer. You’ll find our sea buckthorn jams in selected Revital stores. Wanna try our grandma’s favourite heath & beauty plant? Check out our newly launched Sunroot range. It's so good that it can become addictive. Once you’ve tried our Sunroot crisps, you'll keep on wanting more. Enjoy!

Want to drop us a line? We'd love to hear from you! victor@erbology.co.uk.