A message from the founders


Hi. We're Irina and Victor Turcan, siblings hooked on wholesome foods, contemporary art, and instrumental rock.  

Our interest in plant-based nutrition stems from the hectic lifestyle Irina was leading while working in corporate finance at a big bank. She set out to learn more about healthy foods. Victor joined in 2014, to develop what is today one of our biggest passions: Erbology.

The Bessarabian countryside – a hidden gem in Eastern Europe, is probably not where most people would look for inspiration. But the childhood summers we spent there were ones where we breathed in the scents of plums, quince, and goji berries that our grandma scattered to dry over unfolded newspapers. We hid behind sacks overflowing with walnuts. We played in the milk thistle fields and climbed our favourite black cherry trees. And while we played, our babushka would feed sunroot leaves and amaranth to the goats, pick berries for us, or sip her favourite St John’s wort, or dogwood tea.

Erbology is the celebration of wholesome living from a bygone time. We want to share with you our love for whole foods, and inspire you to embrace healthy, happy living that nourishes your body, mind and soul. 

We also want to ensure Erbology has a positive impact on the world around us. We work closely with independent, organic farmers. Our products are free from chemicals and additives. Our oils are cold pressed, our juices gently pasteurised to preserve their nutrients. Our dried foods are raw, vegan and deliciously good. 

We're constantly digging up new ways to integrate nature's marvels into our busy lives. We believe healthy foods can taste great, and add a touch of excitement to everyday recipes. So, keep an eye on our blog for ideas.

And if you’d like to try some sea buckthorn salad recipes, pop into Mojo in Soho, London. Or head to Whole Foods Market, which has got our sea buckthorn juices on offer. You’ll find our sea buckthorn jams in selected Revital stores. And if you want to try our babuskha's favourite health & beauty plant, check out our newly launched Sunroot range. Once you’ve tried our Sunroot crisps, you'll never go back to potatoes. Enjoy!

Want to drop us a line? We'd love to hear from you! victor@erbology.co.uk or irina@erbology.co.uk

   Irina & Victor