A message from the founders


Hi. We're Irina and Victor Turcan, siblings hooked on whole foods, healthy living and weird-sounding roots you've probably never heard of.

Our interest in plant-based nutrition stems from the hectic lifestyle Irina was leading while working in corporate finance at a big bank. She set out to learn more about healthy foods. Victor joined in 2014, to develop what is today one of our biggest passions: Erbology.

The Bessarabian countryside – a hidden gem in Eastern Europe - is probably not the place most people would look for inspiration. But the childhood summers we spent there were ones where we breathed in the scents of plums, quince, and goji berries that our grandma scattered to dry over unfolded newspapers. We hid behind sacks overflowing with walnuts. We played in the milk thistle fields and climbed our favourite black cherry trees. And while we played, our babushka would feed sunroot leaves and amaranth to the goats, pick berries for us, or sip her favourite St John’s wort, or dogwood tea.

It was idyllic, a place seemingly lost in time. And since we haven't yet worked out how to recreate the past, we decided to at least try to tap into the wholesome living we once enjoyed - and to share it with you. Erbology is more than just a business. We want to feel inspired, and to inspire you to embrace healthy, happy living that nourishes the mind, body and soul. 

To do that, we feel it's also important to ensure Erbology has a positive impact on the world around us. We work closely with independent, organic farmers. Our products are free from chemicals and additives. Our oils are cold pressed, our juices gently pasteurised to preserve their nutrients. Our dried foods are raw, vegan and deliciously good. 

We're constantly digging up new ways to integrate nature's marvels into our busy lives. We believe healthy foods can taste great, and add a touch of excitement to everyday recipes. So, keep an eye on our blog for ideas.

And if you’d like to try some sea buckthorn salad or smoothie recipes, pop into Mojo in Soho or Portobello Juice in Notting Hill, London. Or head to Whole Foods Market, which has got our sea buckthorn juices on offer. You’ll find our range in selected Revital stores. And if you want to try our babuskha's favourite health & beauty plant, check out our newly launched Sunroot range (one munch on our Sunroot crisps and you'll never go back to potatoes!). Poftā bunā.

Want to drop us a line? We'd love to hear from you! victor@erbology.co.uk or irina@erbology.co.uk.