A message from the founders


Hi. We're Irina and Victor Turcan, siblings hooked on whole foods, healthy living and weird-sounding roots you've probably never heard of.

Our interest in plant-based nutrition stems from the hectic lifestyle Irina was leading while working in corporate finance. She set out to learn more about healthy foods. Victor joined in 2014, to develop what is today one of our biggest passions: Erbology. 

What is Erbology about?  

Erbology is about simple yet powerful plant-based foods. We believe that less is more. When we combine ingredients, we only use a few that match perfectly. 

We love apples, kale and cucumber, but you won't find these in our list of ingredients. We're here to bring you something out of the ordinary, something that you'll rarely spot on a farmers' market. 

Our beautifully powerful berry shots and juices are pure and tangy. We don't add water, sweet fruit juices or sugar. We leave that up to you. Take them straight in small doses or experiment. Add them to smoothies, yoghurt or even salad dressing. 

We believe in wholesome living, the importance of daily routine and, as they say, everything in moderation. That's why we won't up-sell you any 3-day cleansing plans or promise any instant wonders. Exercise, eat well, get enough sleep, stress less and stay positive!

Our inspiration

The Bessarabian countryside – a hidden gem in Eastern Europe - is probably not the place most people would look for inspiration. But the childhood summers we spent there were ones where we breathed in the scents of plums, quince, and goji berries that our grandma scattered to dry over unfolded newspapers. We hid behind sacks overflowing with walnuts. We played in the milk thistle fields and climbed our favourite black cherry trees. And while we played, our babushka would feed sunroot leaves and amaranth to the goats, pick berries for us, or sip her favourite St John’s wort or dogwood tea.

It was idyllic, a place seemingly lost in time. And since we haven't yet worked out how to recreate the past, we decided to at least try to tap into the wholesome living we once enjoyed - and to share it with you. Erbology is more than just a business. We want to feel inspired, and to inspire you to embrace healthy, happy living that nourishes the mind, body and soul.

To do that, we feel it's also important to ensure Erbology has a positive impact on the world around us. We work closely with independent farmers. Our products are organically grown and free from chemicals and additives. 

We're constantly digging up new ways to integrate nature's marvels into our busy lives. We believe healthy foods can taste great, and add a touch of excitement to everyday recipes. So, keep an eye on our blog for ideas.

Where to find Erbology?

Our range is available at selected health stores and delis across the UK, as well as online, here and on Amazon

If you're in London, pop into Mojo in Soho, Oliver's Wholefoods in Kew Gardens or Souli in Marylebone. You’ll also find our range in selected Revital stores and Whole Foods Market. And if you want to try our babuskha's favourite health & beauty plant, check out our newly launched Sunroot range (one munch of our Sunroot crisps and you'll never go back to potatoes!). Poftā bunā.

Want to drop us a line? We'd love to hear from you! hello@erbology.co.uk.